Theatre shows and productions

For more than 40 years, theatres, performers and production teams have played an important role in the fight against HIV. Today, that support is as important as ever.

We're proud to work with theatres, production companies, touring shows and performers across the UK to raise vital funds, increase awareness and help create a future without new HIV cases in the UK.

Over the past four years, our theatre partnerships have raised more than £100,000, with support from productions including Moulin Rouge! The Musical, Cabaret and My Son's A Queer (But What Can You Do?).

Whether you're staging a one-night performance, a regional tour or a West End production, we'd love to hear from you.

Complete our theatre enquiry form below to discuss how we can work together.

Every pound raised helps support people living with HIV and brings us closer to ending new HIV cases in the UK.

We'll work with you to create a partnership that fits your show and audience.

We can:

• Promote your production to our supporters through our social media channels.
• Provide a short speech about our work for a cast member or member of your team to deliver.
• Supply free Terrence Higgins Trust t-shirts and red ribbons.
• Provide content for show programmes and brochures.
• Share the impact of your support with your audiences.
• Celebrate your fundraising success through our social media channels.
• Provide donation tools including QR codes and Text-to-Donate options.
• Offer advice and support on fundraising activities before, during and after performances.

There are lots of ways to get involved, whether you're raising funds for a single performance or throughout an entire run.

You could:

• Donate a percentage of ticket sales to Terrence Higgins Trust.
• Invite customers to add a donation when purchasing tickets.
• Hold a bucket collection before, during or after performances.
• Share donation QR codes or Text-to-Donate details with audiences.
• Set up a dedicated online fundraising page for your production.
• Raise awareness of our work through your marketing channels and social media.
• Organise a special fundraising performance or gala night.
• Introduce us to other productions, venues or theatre partners who may wish to support our work.

Find us on social media at:

• Terrence Higgins Trust on X
• Terrence Higgins Trust on Instagram
• THT Champions on Instagram
• THT Champions on X

We were delighted to work with Rob Madge and the team behind the West End hit My Son's A Queer (But What Can You Do?), raising more than £10,000 for Terrence Higgins Trust.

'It was a pleasure to work with the team at Terrence Higgins Trust and raise over £10,000 for the charity at the My Son’s A Queer shows,' said Rob.
 
'The charity managed all the bucket collections with the support of the Front of House team at The Ambassadors theatre. At each collection I was honoured to give a short curtain call speech about the charity’s amazing work and the audiences were incredibly generous.
 
'I would encourage other theatres and shows, anywhere in the UK, to get involved and help the charity with their mission to end new cases of HIV in the UK by 2030.'

We’ve already partnered with:

• Taboo – London Palladium
• The Normal Heart – National Theatre
• My Night with Reg – Turbine Theatre
• First Time by Nathaniel Hall – UK tour
• Cabaret - Playhouse 
• Moulin Rouge! The Musical - Piccadilly theatre
• My Son's A Queer (But What Can You Do?)

If you'd like to explore a partnership or have any questions, we'd love to hear from you.

Complete the enquiry form below or contact us at [email protected].

Together, we can support people living with HIV, tackle stigma and help create a future without new HIV cases in the UK.